COL.  JAIME C.  VELASQUEZ

1907 – 1979

 

“Duty, Honor and Country”

 

“On July 4, 1946, Independence Day,    Col. Jaime C. Velasquez decided uncompromisingly to retain his Filipino citizenship, notwithstanding the offer of U.S. citizenship by the United States.”    

 

“Makati’s, residential villages, hotels, malls, offices, and restaurants, are a testament to Jimmy’s vision of a commercial and residential complex thriving in a balanced environment.”

 

 

 

 

 

 

 

BALIWAG

          When the United States took over the Philippines in 1898, ending three centuries of Spanish rule, the Americans had to find a way to bridge the “communication gap” between  them and the Filipinos.  Since Baliwag, Bulacan was the first municipality organized under the American regime, it was here that the Americans established the first public schools with English as the sole medium of instruction.  Up to this time, the Filipinos had been using only sign language in talking to the Americanos.  Education was compulsory, and children who played hooky had truant officers to reckon with.

          In this setting Jaime C. Velasquez was born on April 4, 1907 in the town of Baliwag, province of Bulacan, the third child in a family of four of Juan Velasquez and the former Maria Camacho.  The Velasquezes lived on Mariano Ponce Street, a community of well-to-do folk who tended their own farms.  “Emeng” picked up an academic bent and a fondness for books from some of his relatives who were school teachers in Baliwag.

          After finishing primary and intermediate schools in  Baliwag, where he graduated valedictorian, Jimmy attended U.P. High School in Manila, graduating valedictorian once again in March 1924.  During his first year in Pre-Medicine at the University of the Philippines in late 1924, he took the entrance exam to the U.S. Military Academy on a dare.  The result - He was appointed by Major General Leonard Wood, then Governor General of the Philippines, to the United States Military Academy at West Point.  He would be a “pensionado”, a government scholar.

 

Standing l to r:  Pepe, Anita, Jimmy Sitting l to r:  Maria, Juan.  Sitting on floor:  Maning

 

Baliwag, Bulacan just before Jimmy left for West Point, August 22, 1925

 

 

 

 

 

          Medicine was his career of choice, perhaps a heart surgeon, perhaps a brain surgeon.  But that was years away.  Though his family was more than comfortable in Baliwag, those years would cost his hard working farmer father a good part of his savings.  After topping the West Point entrance exam in the fall of 1924, and thereby earning the privilege of entering this prestigious American institution, Jimmy made the heart-wrenching decision of accepting the appointment, knowing he was saying goodbye to a career in medicine.  Filipino cadet Jaime C. Velasquez made that lonely month-long boat trip alone from Manila to San Francisco, then a week by train to New York, and entered West Point with the Class of 1929 in September 1925. 

 

WEST POINT

          At West Point, Jimmy had no problems with the academic demands of the illustrious institution.  He was interested in Math and Science, and those subjects came easy to him.  His problems came with the physical demands of military training.  No, he was not weak.  Quite the contrary, he was a strapping 5’11 athletic type and built like a boxer.  But asthma ran in his family, and the harsh winters exacerbated his allergies, which caused him to be sick often, especially in his first year.  His weak respiratory constitution made the physical demands of a cadet harder on him than on the others. 

          In the summer of 1926, he stayed alone in the New York area, recuperating from the physical demands of being a Plebian (freshman) at West Point.  And unlike other American cadets who went home for the summer, he felt it would be wasteful to make that month-long trip back to the Philippines and then back again to the U.S., all within 3 months.   It was a lonely life.

          In the summer of 1927, he decided to be more adventurous, by going on a trip visiting different countries in Europe.  While on that trip, his health started to deteriorate, which caused him to cut his trip short.  Back at West Point, a physical examination revealed that he had tuberculosis, which at that time, was generally accepted as fatal.  He was immediately placed on sick leave, and sent to Fitzimmons General Hospital in Denver, Colorado to recuperate. 

          He spent nearly two years at the hospital, not knowing if he would ever be well enough to resume his studies at West Point.  But with his fighting spirit, a firm determination to get well, and the excellent medical attention he received at the hospital, Jimmy overcame the disease.  It was now the summer of 1929, and his classmates at West Point had graduated ahead of him.  In August 1929, he was pronounced to be completely cured of tuberculosis, and was allowed to join the Class of 1931. 

     When he returned to West Point in the Fall of 1929, he pursued his studies and activities with renewed vigor.  Ever confident in speech and demeanor, which is unusual for a Filipino studying in an American institution, Jimmy excelled in oratory, and led a West Point debating team in a competition in Europe.  He graduated from West Point in June 1931 with a major in Electrical Engineering, with a rank of #17 out of a class of 142, earning a total of 2,696.04 out of a maximum possible 2,970.00 General Merit points, a merit system that measured both academic standing and physical prowess.

JAIME CAMACHO VELASQUEZ

WEST POINT 1931

    “Jimmy is a man who came down to us from the class of ’29.  And it has been a stroke of good luck for us to have him with us, although it came as a result of one of the toughest breaks a man has ever had.”   

   “If determination and perseverance was ever combined in one man and coupled with a grip of iron, they were incorporated in Jimmy.  The change of climate from the Philippines to West Point tore down his health completely, but it never destroyed his determination.”

 

THE PHILIPPINE CONSTABULARY

          After graduating from West Point in 1931, he was promoted to second lieutenant and was commissioned an instructor at the Philippine Constabulary Academy at Camp Henry T. Allen in Baguio City.  He also managed to qualify for a Foreign Service credential with the accolade of Starman, of which there were only five from the meager seventy that earned their credentials between 1914 to 1990. 

          At that time, the Philippines was divided and organized into ten military districts.  Jimmy was assigned Assistant District Commander of the 10th Military District, which comprised of the island of Mindanao and the Sulu Archipelago.  He assisted in the organization and establishment of the district headquarters, and of the camps and stations for the training cadres of the district.  In late 1935, Jimmy returned to Manila to serve as Chief-of-Staff of the Philippine Army, and as Secretary to the Philippine Army General Staff.

          In 1938 he revisited the United States as a student at the Infantry School, Fort Benning, Georgia, Class of 1938, and at the Command and General Staff School, Fort Leavenworth, Class of 1939.  Upon his return to the Philppines, Jimmy was appointed Commandant of Cadets, Philippine Military Academy.  The Philippine Constabulary Academy where he taught after his graduation from West Point was converted in 1936 into the Philippine Military Academy, patterned after the U.S. Military Academy at West Point. 

 

THE PHILIPPINE COMMONWEALTH

           On July 10, 1934, in what probably was the most orderly and quiet election in the history of the country to date, the Filipino people elected 202 delegates to the Consitutional Convention.  The purpose of the Constitutional Convention was to frame a constitution that would be consonant with the nationalism and aspirations of the Filipino people. 

          The framers of the Constitution, cognizant of the needs of the people and aware of the lessons of the past, approved provisions that were strongly nationalistic in character.  Manuel L. Quezon, then the Senate President, believed that the Commonwealth should be established on a non-partisan basis, for the cooperation of the majority in the legislature was needed in solving serious economic and social problems in the country.

          For most of his public life, Manuel L. Quezon had fought the United States vigorously for the speedy  independence of the Philippines. He played a major role in obtaining Congress passage in 1916 of the Jones Act, which pledged independence for the Philippines without giving a specific date when it would take effect. The next step was to pin down the United States for a date when independence would be granted. 

          This led to the  Tydings-McDuffie Act, which Quezon fought hard for, and which the U.S. Congress passed under President Roosevelt to provide guidelines in the winning of independence for the Philippines within 20 years.  Unfortunately, this Act required certain provisions that were difficult for Filipinos to accept – Granting American citizens in the Philippines rights equal to those of the Filipino citizens; and, recognizing the right of the United States, pending her complete and final withdrawal from the Philippines, to control all matters pertaining to the latter’s currency, trade, immigration and foreign affairs.  Instead of fighting the U.S. on these provisions, Quezon urged that Filipinos work with the U.S., since the priority was the granting of independence.  Differences in the provisions could be worked out after independence was granted. 

          Jimmy followed these events with great interest, as he performed his duties as Assistant District Commander of the 10th Military district.  He admired Quezon’s nationalistic fervor, and agreed with his practical approach to dealing with the United States on the issue of independence.

          On November 15, 1935, the Commonwealth was inaugurated with Manuel Quezon and Sergio Osmena as its president and vice-president, respectively.  The reins of government, with the exceptions of the currency and foreign relations, were now completely in the hands of Filipinos.  The government just launched, Quezon declared in his inaugural address, was only “a means to an end.  It is an instrument placed in our hands to prepare ourselves fully for the responsibilities of complete independence.”

           In 1940, Jimmy served as Regimental Executive at Camp Parang, Cotabato, Mindanao.  By that time, he had married the former Nieva Eraña, who made the trip with him to Cotabato.  Life was hard at Camp Parang, where the weather was uncomfortably humid, where life’s amenities were sadly lacking, and cleanliness a luxury. Mosquitoes thrived in this environment, and diseases carried by these mosquitoes were a constant threat.  Tragically, Nieva lost her life to a serious bout with malaria within less than a year after they arrived in Cotabato.  Devastated, Jimmy wound down his affairs at Cotabato and returned to Manila to decide what to do next.

          A few months after his return, President Quezon called, asking Jimmy if he would serve as his aide-de-camp.  There were continuous threats to the President’s and his family’s safety, and they needcd someone of Jimmy’s experience to provide them personal security while in public or while traveling.  Jimmy needed no convincing.  Here was his chance to work closely with  man he greatly admired.  In 1941, Jimmy accepted an appointment as aide-de-camp to Commonwealth President Manuel L Quezon.  As it turned out, this appointment saved his life during World War II.

 

Lt. Col. Jaime C. Velasquez, (standing second from left), aide-de-camp to President Manuel L. Quezon, with the Quezon family and friends, Saranac Lake, New York, 1943

 

 

 

 

WORLD WAR II

          In December 1941, Jimmy’s division fought the Japanese in central Luzon, and helped insure the orderly withdrawal of the South Luzon Forces to the Bataan Peninsula.  At Bataan the Division repulsed repeated Japanese attacks against the western flank of I Corps under the command of Major General Jonathan Wainwright.  About three weeks before Bataan fell and at the request of President Quezon, Jimmy was relieved of his duties as Chief of Staff, 91st Philippine Army Division and appointed as his aide-de-camp.  Jimmy accompanied President Quezon and his family in their escape from Corregidor to Mindanao, then to Australia, and on to the United States.  Had he not been appointed, he would have stayed in the Philippines, and possibly captured by the Japanese, who were looking for him. 

          Jimmy never knew the hell that was Death March for he was among the lucky ones who had escaped to the U.S. via Australia.  To his dying day he believed that his escape from Bataan was no big deal, that the real heroes are those who stuck it out in the Philippines.  He remained deeply grateful to his older brother Pepe, who was tortured by the Japanese because of him.  They wanted to know Jimmy’s whereabouts but Pepe refused to tell them.

          After he was released from his duties as aide to President Quezon, Jimmy took a three-month Battalion Commander and Staff Officer Course at the Infantry School, Fort Benning Georgia.  Then he joined the First Filipino Infantry Regiment which was organized, equipped and trained in the West Coast.  He was one of the battalion commanders in the New Guinea and Southern Philippine campaign.  At New Guinea, Jimmy was within a few feet of death when his battalion sustained a Japanese attack that killed many of his men.  He splattered himself with mud and blood from the dead men around him, and lay motionless as the Japanese walked past them.

          Thereafter he served successively as assistant G-2, U.S. XI Corps, and as assistant G-2 of General Walter Krueger’s Sixth U.S. Army during its operations against the Japanese in Southern and Central Visayas, and in Southern Luzon.  After the Liberation of Manila, Jimmy was appointed Deputy Commander, Military Police Command, Army Forces Western Pacific, and subsequently as Provost Marshal General, Philippine Army.

          With a combination of hindsight, national fervor and a dash of calculated risk, Velasquez had moved for a transfer from the United States Army to the Philippine army at some fair cost to his rank – From full colonel status, he was relegated to lieutenant colonel.  War reparations were the order of the day, and much had to be done.  Velasquez was anxious to serve his country at a time when the Philippines needed help in rebuilding after the war.   

 

Wedding of

Col. Jaime C. Velasquez

&

Theresa LaO

May 11, 1946

 

 

 

          On July 4, 1946, the Philippines was finally granted full  Independence. On exactly that day, Col. Jaime C. Velasquez was placed on inactive status by the U.S. Army, having uncompromisingly decided to retain his Filipino citizenship, notwithstanding the offer of U.S. citizenship by the U.S. Government. The newly independent Philippine government, however, restored him to active duty and commissioned him as a Colonel in the Philippine army.  In May 1946 he had married the former Theresa LaO, daughter of Pacita Arguelles and Gabriel LaO.    With foreign service colors tucked under his sleeve, Jimmy was immediately commissioned by the newly elected President Manuel Roxas as the Philippines’ first Military Attaché at the newly established Philippine Embassy in Washington D.C., as well as Chief-of-Staff of the Philippine Service Command.  The newly weds left for Washington D.C in October 1946.  While on this assignment, he participated in the negotiation of the Mutual Defense Assistance Pact between the Philippines and the United States.  In 1950 Jimmy returned to the Philippines and, after a short stint as Chief of Staff, Philippine Service Command, he retired from military service in 1951.

President Truman signs the National Defense Assistance Pact between the Philippines and the United States – 1948.  Standing l to r:  Al Valencia - Press Attaché, Narciso Ramos (father of Fidel V Ramos), J. “Mike” Elizalde - Philippine Ambassador to the U.S., O’Neal – U.S. Ambassador to the Philippines, Ramon Magsaysay, Congressman Atilano Cinco, Col. Jaime C. Velasquez

AYALA

           The liberation was as much an upheaval as the Japanese Occupation that preceded it.  Major portions of Manila were razed by fires or had collapsed under the heavy bombing.  Many were displaced and a devastated countryside was rife with unrest.  Makeshift shelters were hastily erected as millions of refugees flocked in from the provinces.  The City, once inhabited by 450,000 residents in the Peacetime era, had ballooned to 1.5 million residents in a single year.       

          At that time, Hacienda Makati was an estate that stretched along the Pasig River across the old Spanish governor-general’s summer residence in Guadalupe.  It rolled downstream along the western bank of Sta. Ana, and swept across the fields of Olimpia, San Andres and Singalong extension.  Makati was a vast, raw expanse where share croppers cultivated rice and horse fodder.

          In the early 1920s, large unproductive portions of this land were parceled into small residential lots and offered at nominal cost.  These early districts were characterized by narrow sreeets, poor drainage and few public amenities, but the lots sold well nevertheless.  By the end of World War II, the hacienda had dwindled to little more than 930 hectares and brought a quandary to its owners, Ayala & Compania. 

          The havoc of the war leveled practically most of the residential areas in Ermita, Malate and other bayside neighborhoods.  These fashionable districts were rebuilt in time but many of the old residents had moved out to the suburbs north of Pasig, away from the direction of Makati.  Unless there was a plan for Makati, the hacienda would be hemmed in by slums and its land values placed in serious jeopardy.

          Jimmy joined Ayala y Compania (now Ayala Corporation) in 1951, with some concern about leaving the military life he knew so well, and joining the business world he knew little about.  He used to say that military life was easier in that all one had to do was follows rules and regulations.  Even one’s relationships with your superiors and peers were guided by one’s rank.  But the war was now over, and there was not much future for his talents and training in military planning, command, and ground staff administration, where he had spent most of his 25 adult years.  He was 44, had 2 children, with another on the way.  He had to find his future in the business world, somewhere where his ability as a planner could best be used.

          Colonel Joseph McMicking, U.S. Army - retired,  had married into the Ayala family, and was involved in the development of Hacienda Makati.  Integrated urban planning was not new in the United States, but most Manilans had to be convinced.  The development of Hacienda Makati was moving along very very slowly.  In 1951, he sought out a comrade, Colonel Jaime C. Velasquez, a fellow military man who, like himself, understood the far reaching benefits of military planning.

          Jimmy Velasquez and Joe McMicking eventually struck up an affectionate and bantering partnership that was able to accomplish what everybody thought could not be done:  develop Hacienda Makati into a modern, multi-zoned subcity to be built in stages over 25 years, each zone complementing and enhancing the value of the others.  There is no anecdote of how the two had met, or how the latter had learned of the former, leading to that fateful call.  We may surmise that Manila was a much smaller place then, with the colonial military network contributing its own valuable share to their summit.  Their names could have rung familiar to each other as nearly as the wake of General Douglas MacArthur and President Manuel L. Quezon’s exodus to Australia in mid-1942.  The Filipino-Scottish McMicking was in the beleaguered General’s departing squadron as an intelligence officer.  Velasquez, on the other hand, was one of the President’s illustrious retinue of aides-de-camp, a Chief-of-Staff of the 91st PA Division of the Philippine Constabulary and a battalion commander of the 1st Filipino Regiment in the US Army.  It is known that Velasquez was active for the better part of the war years in Australia with MacArthur’s USAFFE (United States Armed Forces in the Far East).

          By the time Jaime C. Velasquez accepted the job as Administrator of Hacienda Makati, hundreds of homeless families had settled illegally in the property.  With the additional tenants who cultivated the farms in the area, they had to be relocated.  To meet this social program squarely, and to eliminate any possible social unrest, special villages were created within the hacienda where lots were sold inexpensively at very liberal terms.  Industries were also brought in to provide livelihood.  Attracting the affluent to transfer their homes to Makati was not easy, and inducements had to be offered. 

          Velasquez launched a vigorous campaign to visit promising entrepreneurs and offer ready advise.  Those who lent him an ear never regretted his visits.  Two Filipino-Chinese businessmen who heeded his advise, Henry Ng (who operated a grocery at Isaac Peral Street in Ermita’s expatriate neighborhood) and Henry Sy (who owned a shoe store in Rizal Avenue in downtown Manila) have since become luminaries in the Philippine business community, beginning with the Makati Supermarket  and ShoeMart, respectively, at the then Ayala Center. Many others have similarly benefited from Velasquez’s prodding.  He went on to become the key figure in Ayala’s day-to-day operations, piecing together the formula for the development of a planned complex where commerce and residence would thrive in a balanced environment.

           

          Velasquez succeeded in convincing Manila’s rich to purchase lots in Forbes Park, which opened in 1949.  More subdivisions sprang up and lots sold quickly – San Lorenzo in 1952, Bel Air in 1954, Urdaneta in 1957, San Miguel in 1960, Magallanes and Dasmarinas in 1962.  One of the rare times he was quoted publicly was in 1961, when he remarked, “It’s been a seller’s market ever since, and we’d like to keep it that way.”

          As word spread that Makati was the place to buy land, Ayala Avenue – a six-lane boulevard through the heart of Makati where high-rise buildings form a financial hub – rose to prominence.  The avenue, formerly the Nielsen Airfield which functioned as a landing strip for military planes, had been transformed into the most prestigious thoroughfare in the country.  The Ayala Center, the Philippines’ fully integrated commercial complex, was another of Velasquez’s projects as its chief zone planner.  He visualized it as “the jewel in the crown”.  The early Center was a marvel of its day, replete with conveniences and modern features which Filipino locals merely saw in American films.  Today, the Center is the premier showcase of shopping center design as well as innovations in marketing concepts.  Today’s huge malls such as the Glorieta and the Greenbelt Mall, large multi-departmental stores such as ShoeMart and Landmark, and first class hotels such as New World, Shangri La, Peninsula, Mandarin, InterContinental, and Oakwood are a testament to Jimmy’s vision of a commercial and residential complex thriving in a balanced environment.

          Through all this work at Ayala, Jimmy continued to distinguish himself in public service, on loan to the Philippine government from time to time from Ayala y Compania from 1954 to 1960.  At various times during this period Jimmy served as Commissioner of Customs, as a member of the Reparations Survey Mission to Japan, and as a member of the Monetary Board of the Central Bank of the Philippines.  His stint as Commissioner of Customs deserves emulation as he managed to eradicate corruption down to the lowest clerk.

          In 1964, Jimmy was appointed a Director of Ayala y  Compania, and Vice-president and Director of the Ayala Securities Corporation, staying on until his retirement in 1967, the year before Ayala y Compania was incorporated.  Subsequently he became Chairman of the Board of the Ayala Investment and Development Corporation in 1969, and then Chairman of the Board of the Bank of the Philippine Islands in 1973.  In the same year, he was named Consultant to the Ayala Corporation. 

RETIREMENT

          Since his retirement, he became involved with other business activities such as the Bank of Asia and the FGU Insurance Corporation, where he was a director in both institutions.  He involved himself in civic endeavors, becoming trustee for three terms of both the Ramon Magsaysay Foundation and the Filipinas Foundation (now the Ayala Foundation).

          In his heyday, old hands at Ayala remember Jaime Velasquez as a man of character and of the highest integrity.  His colorful and sharp wit preyed on all at Ayala, including the young dons of the Ayala family.  When agitated, his voice would resound through the office walls down the corridor in his distinctive Bulakeño accent as the staff held on to their seats.  A stickler for detail and accuracy, his office memos, sprinkled with military terms, were structured with nested subsections and subclauses.  More than that, he was like the proverbial schoolmaster, stern yet possessed of a gentle heart. 

 

One of the last pictures of Jimmy, taken at his Forbes Park home, summer of 1977

 

 

 

 

 

 

          His long and faithful service to his country in both public and private endeavors was characterized by jobs well done, which remained consistently through the years  in keeping with the highest tradition of “Duty, honor, and country”.  Jimmy’s decorations include a Silver Star, Legion of Merit, and Commendation Ribbon from the U.S. Government, and Distinguished Service Star with Oak Leaf Cluster from the Philippine Government.  He was a man of action as well as ideals, a visionary who drew a master plan with Joe McMicking and harnessed it to reality.  With his passing on October 5, 1979 at the age of 72, Jimmy had spent a lifetime as one who had stood at various crossroads of history, at times a witness, and then as a trailblazer.  The solace of his remaining years were in the comfort of family and home, dabbling in culinary experiments, keeping up with events in the Philippines and in the world, and friendly games of poker with the closest of friends.

                                                     -Tisa Velasquez Fernandez

 

Sources -------------------------------------------------------------------- 

Write-up by Juan H. Alegre III,  August 1993. 

Baliwag. Then and Now, by Rolando E. Villacorte, 1970     

History of the Filipino People, by Agoncillo & Guerrero, 1987    

Velasquez Family Archives          

 

 

NOTE:  This entire document can be viewed on the internet at:

 

http://jaimecvelasquez.bizland.com